25th June 2008
Lutz Bethge, CEO Montblanc International, to announce Montblanc as a
worldwide sales partner of the exclusive Mandela 46664 bangle
Montblanc is delighted to announce that it will be one of the selected retailers to
distribute the 46664 bangle. “Helping others gives success true meaning” is a crucial
part of the brand philosophy and Montblanc is proud to be able to support African
craftsmanship and provide the opportunity for these bangles to be sold on some of
the world’s most prestigious shopping streets, including Montblanc boutiques on
Bond Street in London, Madison Avenue in New York and Champs-Elysées in Paris.
The 46664 bangles are made with South African precious metals and hand finished
by skilled craftsmen, who have been infected or affected by HIV or Aids. The 46664
bangle will be available from selected Montblanc boutiques worldwide, from the 27th
June 2008. The first 46664 bangle edition will be available in Platinum, 18ct Gold and
Silver and come in two different sizes. All bangles are individually numbered and will
also be engraved with Nelson Mandela’s historic prison number whilst he was
imprisoned on Robben Island.
The launch of the first edition of the 46664 bangle ties in with Nelson Mandela’s 90th
birthday celebrations, and will be held at the Montblanc Bond Street boutique. The
event will be hosted by the CEO of Montblanc International, Lutz Bethge, and will
mark the official sale of the 46664 bangle at selected Montblanc boutiques around
the world. All proceeds from the sale of the 46664 bangle will go directly to the
Mandela Foundation and the 46664 charity, which supports those suffering from Aids
and HIV throughout Africa.
Lutz Bethge, CEO Montblanc International explains ‘Montblanc is honoured to be part
of such an important initiative and is explicitly proud to partner with the Nelson
Mandela Foundation and its plight against HIV and Aids. Craftsmanship is at the core
of Montblanc so we are delighted to offer our worldwide boutique network to the
African craftsmen and their artisan work in order for them to gain recognition in the
world’s most famous high streets.’
Notes to Editors:
• 46664 is Nelson Mandela’s global HIV AIBDS awareness campaign
• The Nelson Mandela Foundation ensures that Nelson Mandela’s legacy of
striving for social justice and reconciliation in Africa and across the world.
• Coutts Inc. is a South African company that is solely focused on commercial
• Price: from £112
• Stockist Information: Montblanc 020 7730 7681
• Cultural commitment is an integral part of Montblanc’s brand philosophy. The
culture of writing, which Montblanc has always cherished and promoted, is one
of the oldest achievements of mankind. Since 2004 Montblanc has been
cooperating with UNICEF in an international campaign against illiteracy.

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